Viviane Tirone, Jonathan Kelley, and I finished off our senior year with a promotional branding campaign featuring the show Boarders on Tubi!

Our branding concept, “Behind The Scenes,” focuses on bold digital elements that spotlight the relationships that have developed over the show’s three seasons. Bright colors, cute icons, and text messages all contribute to a fun and dynamic landscape. Social media looms large over everyone, especially teenagers. There's information overload, algorithms, and hormonal teenagers being mean while trying to figure themselves out. It's crazy and relentless, so it stands to reason that our branding should be the same!!